On The Block Gaming is a gamification company that helps businesses transform complex or “boring” processes into engaging interactive experiences. Their previous website failed to reflect the brand’s expertise or fully showcase the scale and depth of their projects. Branding was inconsistent across touchpoints, with no cohesive design assets for social or offline use.
Our comprehensive transformation established On The Block Gaming as a credible and innovative leader in the gamification industry.
Our integrated website transformation and brand revitalisation created a cohesive digital presence that elevated On The Block Gaming’s competitive positioning and sector authority.
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend Oxford Marketing Company to any business looking to grow their online presence.
Co-Founder – On The Block Gaming
On The Block Gaming struggled with a website that felt visually chaotic and failed to communicate their expertise in gamification. Users found it difficult to navigate, with case studies and enquiry options hard to locate, limiting the site’s ability to convert visitors or highlight the company’s innovative work.
The brand itself lacked cohesion, with inconsistent visuals across touchpoints and no unified assets for social media or offline materials. This inconsistency weakened their professional image and made it harder to stand out in a competitive market, despite the creativity and quality of their offerings.
We executed a holistic digital and brand transformation incorporating complete platform reconstruction, extensive branding development, and creation of integrated design frameworks to establish On The Block Gaming as the sector’s preeminent trusted authority.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
+700% increase in organic website traffic within 90 days.
Concurrent with platform deployment, we instituted a precision-focused search engine optimisation strategy designed to elevate On The Block Gaming’s discoverability in search results. Achievement of top position for “Gamification Solutions” within 30 days rapidly established sector credibility and market visibility.
The programme generated substantial organic discovery expansion, producing a +700% traffic increase across 90 days. This amplified search prominence yielded immediate commercial outcomes, with £600k in qualified prospect value acquired during the initial 30-day cycle, demonstrating direct linkage between optimised search positioning and revenue generation.
The previous On The Block Gaming website lacked the dynamic, interactive feel expected from a modern gamification platform. Our approach focused on creating an engaging, fluid user experience that reflects their innovative solutions for gamified processes.
The site was structured to emphasise interactivity, with smooth transitions between sections and fast load times. Dynamic components showcased their gamification capabilities without heavy scripts, ensuring optimal performance across all devices.
Key enhancements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development integrated seamlessly with backend systems, supporting real-time updates and future scalability.
The outcome is a modern, high-performing website that clearly communicates On The Block Gaming’s value proposition while driving greater engagement and lead generation through improved user flows for enquiries, portfolios, and case study exploration.
We revitalised On The Block Gaming’s brand, creating a consistent and professional identity that clearly communicates their expertise in gamification. Existing typography and colour schemes were refined, ensuring a harmonised visual language across all platforms.
The new branding was extended into digital and social media templates, giving the company a unified and recognisable presence for both online and offline communications.
As part of the brand refresh, we also designed professional business cards applying the updated identity across offline materials. The new cards maintain consistency with the refreshed typography and colour palette, ensuring a polished and cohesive look.
These now serve as a tangible extension of the brand, reinforcing On The Block Gaming’s professional image in client meetings and events.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, increasing significantly within the first month. Most importantly, these improvements translated into £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO approach.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
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